Now days everyone is after the newest trends be it suede material or flared jeans for a fair price and websites such as Missguided, Pretty Little Thing and Boohoo make it their job. Websites like Missguided aim to update their website everyday with the newest trends however they're never mentioned in big magazines such as Elle or Vogue. The reason for this being that they don't invent new fashion trends they just copy them and are now copying items of clothing such as items that Kim Kardashian has been seen wearing but of course at a much more affordable price and cheaper material.
A lot of these websites are great it's something that I head to straight away when I need a new outfit quick and I think the same goes for a lot of people but you pay the price in cheap material a lot of this clothing is made from either viscose or polyester. However I think there is something a lot of companies could take from this, a lot of Missguided's advertising is through social media like Instagram or Tumblr and I think a lot of companies forget that we are moving forward and social media now plays a huge part on advertising, I personally follow a lot of bloggers through Blogspot and Instagram and whenever I see something they're wearing and I like it I instantly want it and I will search through clothing websites to find that item of clothing.
http://www.theguardian.com/fashion/2015/apr/07/fast-fashion-online-labels-boohoo-missguided